by

mailcomm2739

Lately, I ve read stories that argue about the downfall of email marketing due tothe boost of social media marketing. Well, I m not buying into any of this! In fact, these online marketing tools complement one another. If you re not integrating social media and email marketing together yet, it s time to start now! This is a great way to maximize the results of your marketing efforts in a very cost effective way.

When you combine these two online marketing channels

email marketing

and social marketing) together you have the opportunity to not only broaden the reach of existing offers, but to encourage existing customers to inform their own wider network of your offerings.

Here are some simplesteps you can take towards integrating your social and

email marketing

to enhance your online marketing:

Ask your social media followers to opt-in to your mailing lists. Tip: Rather than posting a link to an external sign-up form, you can add an newsletter opt-in form to your Facebook page. Just head over to Facebook for moreinformation

Update your followers on social media sites with a preview of upcoming emails, then link back to your original email in an html format.

Add social media sharing buttons in the contents of your email to allow customers to easily share your content with their extended social media networks.

Tip: If your email includes several different articles, be sure that each one links to a page on your website for optimal click through.

Match the information|details from subscribers to your email list to your Twitter and Facebook social media sites

Use social media to extend|enhance the content in your email marketing. For example, you may|could write about a Google update in your newsletter and encourage|prompt questions about this topic on social media sites so users|people can gain more|greater value from your content.

Want more? There’s a great video on Web Pro News titled ‘incorporating-social-into-email-marketing’ that you should check out.

Apex Pacific (formally Dynamic Software) is the world’s leading provider of Internet Marketing and Web Promotion solutionsthat help organizations of all sizes increase their online marketing presence leading to stronger business results. We have been in the Internet marketing industry since 1998 developing and providing products and technologies to thesearch engine optimization, ,

email marketing

and Internet marketing (SEM) industry.

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